Blog April 08th,2023

Vinitaly: A Look Back at the Wine Industry's Most Important Event

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Vinitaly is one of the most significant wine events in the world, attracting wine lovers, professionals, and industry experts from all corners of the globe. This event takes place annually in Verona, Italy, and is known for showcasing the best wines from Italy and beyond.

When did Vinitaly take place?

The event is typically held in April, although the specific dates may vary from year to year. It usually runs for four days, starting on a Sunday and ending on a Wednesday. This year, Vinitaly took place between Sunday, 2 Apr 2023 and Wednesday, 5 Apr 2023.

Why is Vinitaly important in the wine industry?

Vinitaly is a key event for the wine industry because it provides an opportunity for producers, buyers, and enthusiasts to come together to explore the latest trends, technologies, and innovations in the wine industry. It is a place where winemakers can showcase their wines to a global audience, establish new contacts, and build relationships with potential buyers.

The event is also significant for the region of Veneto and Italy as a whole, as it generates significant economic activity and promotes the country's wine and tourism industries. Vinitaly attracts around 4,000 exhibitors and 130,000 visitors from over 140 countries, making it one of the most significant wine events in the world.

What was new this year compared to other wine events?

Vinitaly is always evolving and improving, and this year was no exception. One of the new features of Vinitaly 2023 was the "Wine2Wine" event, which took place on the first day of the exhibition. Wine2Wine was a one-day conference that brought together industry experts, buyers, and producers to discuss the latest trends and challenges in the wine industry.

Another exciting addition to Vinitaly 2023 was the "Digital Vineyard" project. The project aimed to showcase the latest digital technologies used in the wine industry, from vineyard management to wine production and marketing. The project featured virtual reality tours of vineyards and wineries, as well as interactive presentations on digital tools and solutions for the wine industry.

Vinitaly also introduced a new section dedicated to beer and spirits. While the event has always been focused on wine, the organisers recognized the growing interest in craft beer and spirits and responded by creating a new section dedicated to these products. This was an exciting development for exhibitors and visitors alike, as it provided an opportunity to explore new products and expand their knowledge of the beverage industry.

How to make the most of Vinitaly next time

If you are planning to attend Vinitaly in the future, there are a few things you can do to make the most of your experience:

  • Plan your visit:

    With so many events and activities taking place, it is essential to plan your visit in advance. Take a look at the schedule and decide which events and tastings you want to attend.

  • Take notes:

    Bring a notebook or use your phone to take notes on the wines you taste and the insights you gain from the workshops and masterclasses. This will help you remember what you learned and make it easier to follow up with contacts after the event.

  • Network:

    Vinitaly is an excellent opportunity to network with other wine enthusiasts, buyers, and sellers. Be sure to introduce yourself and exchange contact information with people you meet.

  • Try new things:

    Vinitaly is a great place to try new wines and expand your horizons. Don't be afraid to step out of your comfort zone and try wines from regions or producers you haven't heard of before.

In summary

Vinitaly is an instrumental event for the wine industry and an opportunity for producers, buyers, and enthusiasts to explore the latest trends, technologies, and innovations in the industry.

Find more information on their official website

We were there, and we hope you had a chance to attend this amazing event. If not, be sure to mark your calendar for next year's edition and join us in celebrating the world of wine at Vinitaly.

Vinitaly's Most Important FAQs

Where is Vinitaly held?

Vinitaly is held annually in Verona, Italy, at the Veronafiere exhibition center.

Who can attend Vinitaly?

Vinitaly is open to professionals from the wine and beverage industry, including wine producers, importers, distributors, restaurateurs, sommeliers, and journalists. The event is not open to the general public.

How can I register for Vinitaly?

You can register for Vinitaly by visiting the official website and following the instructions for registration. Keep in mind that the event is for industry professionals only, and you may be asked to provide proof of your affiliation with the wine industry.

Is there an entrance fee for Vinitaly?

Yes, there is an entrance fee for attending Vinitaly. The fee varies depending on the type of pass you choose (e.g., one-day pass, multiple-day pass). Discounts may be available for early registration, so it's a good idea to register in advance.

Are there accommodations available near the event venue?

There are numerous hotels and other accommodations available in Verona and the surrounding areas. It is advisable to book your accommodations early, as the event attracts a large number of attendees, and rooms can fill up quickly.

What should I wear to Vinitaly?

As Vinitaly is a professional event, business casual attire is recommended. Comfortable shoes are also essential, as you will likely be walking and standing for long periods.

Can I purchase wine at the event?

Vinitaly is primarily a trade event, and direct sales to attendees are not the main focus. However, you can make contact with producers and distributors to discuss potential orders and business opportunities.

Are there any other events happening alongside Vinitaly?

Yes, several side events take place during Vinitaly, including conferences, workshops, masterclasses, and tastings. Be sure to check the event schedule and plan your visit accordingly to make the most of these opportunities.

How can I stay updated on the latest news about Vinitaly?

You can stay updated on the latest news and information about Vinitaly by visiting the official website, following Vinitaly's social media accounts, and subscribing to their newsletter.